OFFICIAL PRODUCT PRESS RELEASE

June 2025

Canadian App, GreenTag, Helps Homebuyers Spot Hidden Defects Before Making an Offer

Hamilton, ON — A new Canadian app is giving homebuyers a clearer picture of what they’re walking into, literally. GreenTag is a mobile app that uses frontier AI to detect hidden interior defects like water damage, cracks, and ceiling issues using just a smartphone.

Unlike traditional inspections that happen after an offer is made, GreenTag helps buyers scan for visible issues during showings. It flags possible defects, estimates the cost to repair based on the home’s location, or gives peace of mind when nothing is found, helping buyers make more informed, less emotional offers.

“Many buyers only discover problems after they’ve made an offer, or worse, after they move in,” said Meghan McQueen, cofounder of Hamilton-based Vurbane, “GreenTag gives buyers early insight so they can make smarter decisions and avoid last-minute surprises.”

A 2024 survey by Wahi found that among Canadian homebuyers who felt regret, 31% cited the burden of repairs and maintenance as a key reason. GreenTag aims to reduce that regret by giving buyers upfront clarity and helping them avoid unexpected costs or deal delays later in the process.

(Source: Wahi 2024 Homebuyer Survey)

How GreenTag Helps Buyers

GreenTag gives users a fast, accessible way to identify interior issues during a walkthrough, without needing technical expertise or specialized tools. The app provides:

• Defect classification (e.g., water damage, ceiling stains, foundation cracks)
• Plain-language summaries that explain each issue and its potential impact
• Repair cost estimates adjusted for regional pricing using the home’s postal code
• Sharable reports for agents, landlords, or personal reference

Whether defects are found or not, GreenTag helps buyers understand what they’re walking into so they can make offers based on facts, not assumptions.

Designed for Use During Showings

GreenTag is built for the moment when decisions are being made: during the showing. It empowers buyers to spot red flags early, bring in experts when needed, or walk away with confidence.

“Your post-offer inspection should confirm what you already suspect,” added McQueen. “GreenTag isn’t a replacement for full inspections but it gives you a head start and takes the guesswork out of that first impression.”

About GreenTag

GreenTag is developed by Vurbane Inc., a Hamilton-based company creating accessible, AI-powered real estate and construction tools.